JetPack installs this cookie to collect internal metrics for user activity and in turn improve user experience. The tk_or is a referral cookie set by the JetPack plugin on sites using WooCommerce, which analyzes referrer behaviour for Jetpack. The tk_lr is a referral cookie set by the JetPack plugin on sites using WooCommerce, which analyzes referrer behaviour for Jetpack. YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report.

This cookie can only be read from the domain they are set on and will not track any data while browsing through other sites. The _gads cookie, set by Google, is stored under DoubleClick domain and tracks the number of times users see an advert, measures the success of the campaign and calculates its revenue. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. Analytical cookies are used to understand how visitors interact with the website.

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